No, no, not the country. I’m talking about the Barcelona based, Spanish art studio. If you are a loyal follower of Vimeo (the artsy Youtube-like site) you should have come across them before. Their music videos and other productions are remarkably different than many others.
(See the following video for instance, then you’ll understand what I mean, slightly R rated.)
Their latest video, below, has generated many responses on the net. I’ve seen at least 5 different blogs talking about it. I’m sure more is on the way. Again they are showing their uniqueness in this video.
I really like how the digital form of art is nowadays giving immediate reactions to the consumers’ needs. You may ask why. It’s because this 10 minutes video is nothing but an ad for 55dsl‘s fall collection. We’ve seen many examples of these before. Louis Vitton and many other high-end brands have done short films to meet with their market. Anyways, my point is that I love Canada. They are doing incredible job and I’m ok to spend my 10 mins on this video. (Considering the fact that more than 300 million people have spent their 3 mins on Gangnam Style, that’s another topic I’ll like to talk about soon.)
There is now this huge stream of website where we reveal our preferences. (Consumer Behavior researchers, I see you there smiling) In Pinterest, we are revealing many of our materialistic desires even dreams and future plans, like where do we want to visit etc. In Tumblr, we are positioning ourselves in the world of all those cool things. In 8tracks, we show what kind of music we love. Let me even not bother about Instagram where many of us document our very own lives. I’d kindly ask you to take a look at this video,
I don’t think that we are in danger or we should be screaming by terror at this very moment. But my only question is that “Is art in the form of music or visual art or you name it, shaping itself more and more in accordance with what we want from it?” This is a fairly simple question that popped up in my mind after I watched Beyond the mountains, more mountains.
Kickstarter, for instance, is another interesting example of where our creativity is channeled. (sorry for the randomness in this post, my mind is like the new maps app on iOS6, very messy nowadays) When you click on the link you’ll see what design has become nowadays. Design = Apple related products. What we understand from design is shifting towards “how can we use iphones, macs more efficiently.” which I find kinda sad. You may argue that these may be coming from a biased sample, but those are the most funded projects under design and kickstarter is the first-mover in this crowd-funding stream of websites, other than indigogo.
Here is my question #2: “Is internet really increasing the variety in our thinking or is it making us focused on very limited number of concepts?”
While, you are thinking for a minute about any of the questions above, let me go back to my research.
Have a great week everybody.
p.s. talking about crowd-funding, I came accross with http://www.come4.org/ on one of my friend’s FB feed today. It’s basically porn for good. Quite original idea I’d say.